Reload Logistics, a leading provider of end-to-end supply chain solutions, has revealed its new brand identity to better reflect its innovative, modern approach to logistics. Founded in 2007, Reload has been strategically acquiring assets across major routes and ports in Sub-Saharan Africa to provide clients with flexible and accessible solutions.
The new brand represents Reload’s commitment to constant innovation, ensuring clients receive efficient and forward-thinking cargo solutions. This fresh visual identity reflects the company’s ongoing dedication to innovation and excellence in the supply chain sector.
Reload Logistics is rapidly expanding its growth with a vast asset portfolio, including warehouses, trucks, and rail capabilities across all major routes and ports in Sub-Saharan Africa, offering end-to-end services to global clients. Along with the rebranding, several key developments will enhance Reload’s capabilities and service offerings:
- Expansion of RGT Warehouse in Zambia: The RGT facility in Zambia has expanded to a total storage capacity of 80,000 sqm, providing clients with efficient cargo handling and ample space for diverse commodities.
- Sulphur Bulk Terminal in Richards Bay: Reload has invested in a 50,000 sqm Sulphur Bulk Terminal in Richards Bay, South Africa, complementing the company’s extensive portfolio, which includes a fleet of over 1,000 trucks, 200 wagons, and more than 1 million sqm of warehousing space across 13 countries.
- Acquisition of Five Locomotives: Reload Logistics has acquired five diesel-electric mainline freight and passenger locomotives to handle larger cargo volumes, ensure timely deliveries and reduce its carbon footprint with energy-efficient technology.
Roger Graham, Chief Marketing Officer of Reload Logistics, stated, “We are excited to unveil our new brand identity. This new look represents our growth and innovation. Our expansions and acquisitions underscore our commitment to providing top-tier service enabled by our forward-thinking solutions designed for our clients.” To explore the refreshed brand and discover how Reload Logistics can provide tailored solutions for your logistics needs.
About Reload Logistics:
Reload Logistics is one of Africa’s leading providers of end-to-end supply chain solutions for metals, minerals, soft commodities, and project cargo. With over 1,000 trucks, rail wagons, and more than 1 million sqm of storage, Reload Logistics operates in more than 13 countries, providing seamless freight solutions across Africa, Asia, and Europe. Fueled by cutting-edge technology, Reload Logistics ensures real-time updates for clients in challenging supply chain environments, reaffirming its position as an industry innovator.
