Fleet Management

Firestone launches Maxi Traction Harvest tyre

“Firestone is proud to announce the launch of its new, high-performance Maxi Traction Harvest tyre. The new tyre is the fruit of extensive research and development by Firestone’s parent company, Bridgestone, in response to customer needs,” says Willie Stander, Agriculture Manager at Bridgestone Southern Africa.

“Firestone has become a leading brand in the agricultural market because it is highly durable even under demanding conditions, combined with excellent design that is focused on helping farmers be more productive and reduce costs,” says Willie.

“The new Maxi Traction Harvest tyre incorporates a number of design features that raise the bar significantly.”

The Maxi Harvest tyre incorporates a patented new Dual Angle Lug design with overlapping, more numerous lugs to give strong grip and excellent traction. It boosts productivity by allowing farmers to cover more ground faster and more economically. The new design also features increased rubber ratio on the contact surface thanks to flat-contoured crown tread design, enhancing driver comfort both on and off the road — a huge plus given the tough, long working hours over busy harvest periods.

The Maxi Harvest tyre also offers accurate steering and safe, precise handling in all driving conditions.

Underpinning these unique features is Firestone’s superior casing design and robust construction, bolstered by its unique wear-and-cut-resistant compound as well as its tyres’ larger contact area.

“This combination of exceptional durability with innovative design is the reason that Firestone has become a trusted partner for farmers across the continent,” concludes Willie. “Farming is a tough business, and we have the farmer’s back to ensure they never farm alone.”

About Bridgestone in Europe, Russia, Middle East, India, and Africa:

Bridgestone in Europe, Russia, Middle East, India, and Africa (BSEMIA), headquartered in Zaventem (Belgium), is a subsidiary of Bridgestone Corporation, a global leader providing sustainable mobility and advanced solutions. In addition to its premium tyre products, BSEMIA offers a growing portfolio of tyre-centric and mobility solutions and serves its customers in an extensive retail network with thousands of touchpoints.

Together with its partners and guided by its global corporate social responsibility commitment, Our Way to Serve, Bridgestone is dedicated to shaping a sustainable future of mobility and improving how people move, live, work and play.

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