ETGL to distribute Force Motors model range in South Africa

Pune-based automotive manufacturer Force Motors, a market leader in the manufacturing and selling of panel vans and midi-buses in India, announced today the appointment of ETG Logistics, Export Trading Group’s logistics and warehousing business vertical, to distribute their range of vehicles in Southern Africa. ETG, a global conglomerate with a vast African distribution footprint, is well positioned to drive the distribution of Force Motors’ quality brand across the continent.

A comprehensive product portfolio is planned including the Gurkha 4×4 Off-roader, Traveller midi-bus, panel van and ambulance, and Kargo King pick-up range. While the Gurkha is aimed at serious off-roading enthusiasts who require the use of independently controlled differential locks to get out of tricky situations, the Traveller midi-bus is expected to be popular with mini- and midi-bus taxi operators who are looking for affordable people mover solutions.

In India, Force Motors have a solid reputation for modern and dependable technology, in part due to their technological co-operation with brands like Mercedes-Benz. Homologation of these vehicles for the South African market is currently underway and first vehicles on South African roads can be expected during the first quarter of 2023.

Speaking at the signing of the distribution agreement, Mr. Prasan Firodia, Managing Director, Force Motors said, “We are extremely pleased to have on board ETG Logistics as our distributor for South Africa and neighboring countries. We believe that we have the right products to cater to different customer segments and with this association look forward to emerging as a strong brand in multiple African markets.”

Mr. Kalpesh Patel (CEO, ETG Logistics Business) commented as follows: “We are very excited to partner with Force Motors and South Africa will be the first market to which we will offer mobility solutions for customers in the people moving, freight and SUV spaces. We are also in advanced discussions for the East African markets and Kenya will be the first country we target in that region, including the longer term possibility of an assembly plant. Mobility solution for the wildlife-tourism sector is another focus point that we are exploring.”

Pictured at the signing ceremony are from left to right Kalpesh Patel (CEO, ETG Logistics Business), Pavan Nair (Business Head Automotive Distribution, ETGL), Laveen Gupta (Head International Business, Force Motors) and Prasan Firodia (Managing Director, Force Motors).


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